February 16-18th, 2012, 10am – 4pm in Xalapa, Mexico
with Scott Martin

This 3 day workshop takes an intense look at optimizing photography workflows from capture-to-print using Adobe Lightroom. As a special treat, this workshop will be held at one of Mexico’s finest printmaking studios, Izote Editions.

Day 1 – Capture and organize
Optimizing exposure for RAW development
An overview of all RAW software available today
The story behind Lightroom and it’s direction
The DNG format and how to incorporate it into your workflow
File Management (several scenarios including transitioning between desktop and laptop)
Organizing your images and preparing for 100,000+ image libraries

Day 2 – Develop
Optimizing RAW development with Lightroom’s Develop Module
Hands-on development of participant images
Making your images sing!

Day 3 – Printmaking
Advanced display calibration
Slideshow presentation
Web authoring procedure and 3rd party solutions
A look at every digital fine art printing process available today
Review sample prints
Printing from Lightroom
Print specification for exhibition
Participants leave with one fine art print of their own work!

Participants are encouraged to bring challenging RAW files of their own images to work on. Participants with laptops and cameras should bring them, although there will be limited time to use them during classroom hours. Participants without laptops will certainly get plenty out of this workshop and should also attend. Lectures will be in English and a Spanish translator will be on hand. Lightroom versions 3 and 4 will be addressed. Participants should plan on bringing cameras to practice what they have learned and make images while in town. Participants can even create a photopolymer gravure after the workshop with Izote for an additional fee. We want you to enjoy being here and get as much out of the experience as possible.

About the instructor

Scott MartinScott Martin is a fine art photographer and digital photography consultant. As the founder of Onsight, he has been working with digital photography since the 1980s and has been training photographers one-on-one and leading photography workshops since the early 90s though organizations like the Texas Photography Society and the Santa Fe Photography Workshops. With full-time devotion to on-location consulting for over a decade, his experience with a wide variety of imaging equipment, printers, papers, inks and applications allows him to consult with some of the most demanding photographers, pro labs, artists, designers and prepress professionals in the business. His classes are packed with enthusiasm and practical suggestions. Scott used to sit on the edge of his seat waiting for each Photoshop upgrade but now does so for Lightroom.

Target audience

Professional photographers and serious amateurs. As we will be covering this workflow in exhausting detail, even participants with several years experience with Lightroom benefit from this class.


Izote Editions
José Clemente Orozco No. 29, Colonia Coapexpan C.P. 91070, Xalapa, Veracruz, Mexico

Izote Editions is a printmaking studio that specializes in copperplate photogravure. Owner Byron Brauchli has been perfecting the photograpvure for over 25 years. Along with his partners Guillermo Espinoza and Leticia Mora Perdomo, they have sparked a revival of photogravure and other alternative photographic processes via editions of portfolios by artists and photographers. Izote also produces it’s own hand-made inks and other etching supplies locally. Located in the lush hills on the outskirts of Xalapa, Izote is a safe place for foreigners to travel to. Visitors are usually surprised by how lovely Xalapa is. It’s a mid size, arts inspired city with lots of 19th century architecture that’s affordable and easy to get around in. We think you’ll love coming here.


This workshop is limited to 10 participants. Mexican residents can sign up by emailing us. Everyone else can sign up with the registration button below:

Once you secure your spot you will be contacted with detailed information about the workshop. We encourage you to immediately make flight and hotel accommodations right away, and consider staying several extra days to enjoy the area. Here are a few recommendations for places to stay:

La posada del cafeto, Cánovas 8 Zona Centro, 91000 Xalapa Enríquez, Veracruz-Llave 001 52 228 817 0023 (around $500MXN or US$36 per night)

La mariquinta Alfaro 12 Zona Centro, 91000 Xalapa Enríquez, Veracruz-Llave
01 228 818 1158 (around $500MXN or US$36 per night)

Thanks, I’ll look forward to seeing you there! – Scott Martin